“Business Intelligence implemented by U&SLUNO allows us to analyse and evaluate data from the customer database participating in our loyalty system almost immediately. U&SLUNO’s employees have provided us with excellent expert assistance, not only during the tool’s launch. The solution provides us with well- and easily manageable user functions and interface. Furthermore, the analytics implemented helps us to better target marketing promotions to a selected customer group, evaluate promotions affecting inventory management, track and assess promotions with the allocation of loyalty points. Moreover, BI offers us aggregated management reports and summaries that can compare actual and projected data; this is especially useful for the purchasing and marketing departments.”
Lenka Novotná, Marketing Manager, TRAVEL FREE, s.r.o.
